CRITIQUE CHALLENGE (ADVERTISEMENT)

MINI COOPER COMMERCIAL

PEUGEOT COMMERCIAL

          Commercial advertisement is not only about creating a great works of art, but it is also about creating an excellent communication that are designed to achieving specific business or social objectives. The understanding of human being as well as their cultural and language variety is basic fundamental in creating effective concept and message of the advertising. One criterion has been set based on relativism. Relativism is one of the element that are should be able in a commercial advertising. But relativism has no absolute truth or validity, having only relative and subjective value according to differences in perception and consideration.


          In the first advertisement which is the MINI COOPER commercial, this advertisement is very easy to remembered by audience. The flow of the car movement, make the advertisement more energetic and dynamic. This commercial advertisement is captures the flavor of the car, its sense of adventure and fun to drive nature. It grabs your attention while you’re watching this commercial. In this commercial advertisement also showed about the efficiently in driving. We can see that the driver was really enjoy while drive the car although there are many obstacle. Meanwhile in the PEUGEOT advertisement only emphasise about the various colour available for the car. They not show the greatness about the car whether in terms of design of the car or the ability of driving. What are actually must have in any cars advertisement is, shows the real beauty of the car. Not only refer to the beauty from outside of the car, but also the beauty from inside such as performance of the car.

MINI COUNTRYMAN

          After the audience finish watching the advertisement, the audience should be able to remind all the part in MINI COOPER advertisement compared to the PEUGEOT car advertisement. The simple presentation styles facilitate the audience to understand the objective and intention of this advertisement. The presentation of PEUGEOT advertisement also simple but audience have to think how the car condition is. Whether it is worth to be owned or not. The audience will more satisfied and attracted with the MINI COOPER advertisement because it shows the real situation if they own the car. Audience will be more desire to buy the MINI COOPER car rather than PEUGEOT car.

          In a term of aesthetic evaluation, relativism is a most suitable criterion to be used to produce a better advertisement. This is because relativism is asserted with moral values, beauty, knowledge, taste and meaning to relative to some particular framework or standpoint. Relativism also deny all any standpoint is uniquely privileged overall others. 

Emotivism is signifying that presenting reasons in support of influencing someone attitude. Implication of emotivism is that nothing is actually good or bad. There is only the expression of favourable or unfavourable emotions or attitudes towards something.

          Subjectivism is a theory of a knowledge and how it is achieved. Subjectivism holds that knowledge is generated from he minds, without reference to reality. That mean gaining knowledge is about the world is done through introspection and figment of our imaginations. 

         We can say that an advertisement is played an important role. With the excellent selection of a criterion, a commercial advertisement will be more interesting and of course will be persuade the audience to accepted it. As a conclusion, relativism is the most suitable criteria to complete the aesthetic evalution more than the other criteria (emotivism, objectivism, subjectivism).